Creator programme

Brand Influencer

Got a following on TikTok, Instagram or YouTube? Share your PostDraw UK entries and wins, and earn commission and rewards for every sign-up you bring.

No minimum
follower count
UK-first
audience fit
Transparent
reward tracking
Creator-led
original ideas

Who this suits

Any UK-based creator with an engaged audience — however big or small — who enjoys sharing everyday wins, money-saving content or fun daily habits. No follower minimum to apply.

TikTok

Short-form draw reveals, unboxings and daily habit content.

Instagram

Reels, stories and posts about your entries and wins.

YouTube

Longer explainer or vlog-style content about how PostDraw UK works.

Built for useful partnerships

Your creator toolkit

Everything needed to make accurate, distinctive content and understand the results—without turning your channel into an advert feed.

Tracked creator link

A dedicated link and simple dashboard make verified referrals easy to understand.

Ready-to-use assets

Current logos, draw graphics and campaign briefs—without restricting your own voice.

Useful reporting

See verified registrations and campaign results, with clear reward calculations.

Direct brand contact

Get quick answers, creative feedback and early notice of suitable campaigns.

Deliverables

  • At least one post or video per month featuring PostDraw UK
  • A clear, honest mention of how the draws work
  • Your unique tracked referral link in your bio or description
  • Tagging @PostDrawUK so we can reshare your content

Commission & reward tiers

Starter

Under 5k followers

£5 per verified sign-up + entries

Growth

5k–25k followers

£8 per verified sign-up + bonus entries

Partner

25k+ followers

Custom commission + paid campaigns

Content ideas

  • Film yourself checking today's winning postcodes live
  • React to a friend or follower winning a prize
  • Explain the different draw types in under 60 seconds
  • Share a 'week in the life' of entering the daily draws

From application to first campaign

How the programme works

01

Share your channels

Send links, recent examples, audience location and the formats you enjoy creating.

02

Responsible review

We check audience fit, disclosure standards, content quality and authentic engagement.

03

Plan your first idea

Choose a brief or pitch your own concept, then agree deliverables before publishing.

04

Publish and earn

Use your tracked link, disclose the partnership clearly and receive transparent reporting.

Do

  • Always disclose paid or incentivised content with #ad or #PostDrawUKPartner
  • Be honest about odds — draws are free-to-enter, not guaranteed wins
  • Keep content suitable for a general UK audience

Don't

  • Don't promise or guarantee a win
  • Don't target under-18s or imply the draw favours paying members
  • Don't use misleading thumbnails or titles

Creator questions

Do I need a large following?

No. Audience trust, UK relevance and genuine engagement matter more than follower count.

Do you approve every post?

Not usually. Paid campaign briefs may need a factual and compliance check, but your voice remains yours.

When are rewards confirmed?

Referral rewards apply to verified, eligible registrations and are reported according to your agreed creator terms.

Ready to create?

Send us your channel links and audience size and we'll set you up with a tracked link and creative pack.

Apply to the programme